Press Release

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Crave Locally LLC Awarded Loudoun County RTOT Tourism Grant for FY 2026

Loudoun County, VA – June 18, 2025 — Crave Locally LLC is proud to announce its selection as one of the recipients of Loudoun County’s annual Restricted Transient Occupancy Tax (RTOT) Tourism Grants for Fiscal Year 2026. The grant supports innovative tourism initiatives that drive visitation and enhance Loudoun’s vibrant local economy.

Crave Locally is reimagining how travelers discover and experience agri-tourism. The company offers two core services: a personalized Digital Agri-Tourism Platform and a curated Tour Program. Together, these offerings help visitors easily find destinations that meet their needs – whether they’re traveling solo, with pets, with kids and strollers, or planning romantic getaways or multigenerational outings.

“We’re honored to be recognized by Loudoun County and grateful for their investment in local entrepreneurship,” said Henry Doll, Co-Founder of Crave Locally LLC. “This grant enables us to grow our mission of making travel more inclusive and accessible—starting right here in our own backyard.”

With the support of the RTOT grant, Crave Locally will expand its personalized digital platform and tour program. The team plans to onboard more Loudoun County venues, including farms, wineries, lodging, and campgrounds. In addition, the company will collaborate with local drivers, designers, and photographers to create even richer visitor experiences. As a result, these efforts will help elevate Loudoun’s visibility as a premier destination for curated, accessible, and locally rooted agri-tourism experiences.

Crave Locally was one of just 16 organizations selected through a competitive process for Loudoun County’s FY 2026 Restricted Transient Occupancy Tax (RTOT) Tourism Grants, which awarded a total of $391,663 to support tourism-generating initiatives across the county.

Community Invitation

We invite the community to sign up here to stay updated on how to participate, receive announcements, and learn more about our upcoming celebration event.

Acknowledgment

We thank Loudoun County for its support through the FY 2026 RTOT Tourism Grant Program, which helps amplify innovative, visitor-focused initiatives like Crave Locally.

We also thank Alton Veridian for providing technical advisory and strategic guidance during our grant application process.


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